Branding is one of the most important elements a company can have, after all a good brand can speak for itself. It is what creates trust, builds customer loyalty, and speaks volumes on what your company is as a whole. A good brand doesn’t have to be boring, so follow these tips from our RAP Success Systems professionals to ensure you’re building the best brand you can.
Even if your business is a bit complicated, your branding doesn’t have to be. In the world of online marketing, you’ll want to keep everything as simple as possible because you only have a few seconds to create an impression on a potential customer. So keep your company’s name small and compact, even consider an acronym or a few letters — think IBM or Dell — and keep your brand’s message to a simple sentence no longer than six or seven words.
Make your distinctions known
Human attention spans are the lowest they have ever been because there is so much information on the Internet ready to be consumed. According to a Microsoft study, the average human attention span is only about eight seconds. When someone clicks onto your website, you only have a small window of time to differentiate yourself and to make your distinctions known. These are your Unique Selling Propositions.
This means you need to clearly identify your target audience; are they startups or Fortune 500 companies? What about your location; are you limited to a specific geographical location or can you work nationwide? This is especially important for real estate agents; in a world where everything is the same, create a brand that allows people to know exactly what you do and where you do it.
Keep the beginners in mind
Not everyone will know everything about your business the first time they click on your website. To bypass confusion, make it a goal to keep your branding and message easy to comprehend. The easiest way to do this is by creating branding that is very straightforward and easy to comprehend.. Consumers rely on you to be the professional, and you should always assume no one knows as much as you do. You will want to create a brand and messaging that will explain your products and services as well to both the experienced customer and the one who is a total beginner.
Create an emotional response
Consumers don’t buy what you do, they buy why you do it. There’s a reason customers don’t always buy the cheapest option; when they choose to splurge they do so because they are responding with their emotions. Connecting with your customers is one of the best things you can do as a business; building an emotional connection with potential customers will keep them coming back again and again.
RAP Success Systems will help you create the tools you need when it comes to building a power brand, real estate marketing, and lead generation. For more information on how branding can help your business exponentially, head over to RAP Success Systems to stay updated on our educational content we post regularly.
Interested in speaking to another human being directly? Go to www.10xmylistings.com to schedule a one-on-one strategy session. If you have any questions or want to learn more, be sure to get in touch with one of our professional advisors.