It’s no secret that the real estate landscape is changing rapidly. Today’s real estate agents are in an extremely competitive marketplace and their competition is more than just local agents- It’s big tech companies like Zillow, Redfin, and others who have deep pockets and monstrous marketing budgets. You might even say some big real estate tech companies are on a mission to make real estate agents irrelevant. Though that is going to be hard to do, agents are definitely starting to feel the squeeze in their commission checks.
In order to survive in today’s market, it’s crucial that agents focus on planning for growth and success. This also means it’s time for agents to start taking control of their marketing so that their business can become profitable, flexible and able to move and grow as the state of the industry continues to shift.
One way for agents to future-proof their business is to follow the “Content Multiplier Formula.” This formula is a step-by-step process that is designed to enable you to efficiently release content, deliver it in a systematic way and monetize it.
Here’s how it works:
1. Video Utilization – Video is the most powerful way to get engagement.
When you are at your next listing appointment simply take the time to do a quick video on your phone. The video should be short, simple and straight to the point. While you’re talking about the property, make sure you provide some form of value in the video by sharing an educational tip having to do with best practices or hot topics other potential sellers may want to know about. At the end of the video talk about what makes you unique compared to the other agents in your market.
The great part about this strategy is you’re helping to market the listing and you’re positioning yourself as the go-to expert.
2. Automate and Multiply the Content
After you’ve completed your video recording, it’s time to repurpose it. That single video can be transcribed into a blog post, podcast, broken up into quote cards, images and other forms of content. All of this content can easily be posted on social media sites such as Facebook, Instagram, Twitter, YouTube and sent out to your database via text and email. Another excellent strategy is to send out a direct to voicemail (DTV) Letting homeowners know about the property listing. This is a great way to get more people to your open house. It’s also another valuable tool that helps separate you from your competition.
Image if you could tell the next seller you meet with that you have a 55 point marketing plan and your one of the few companies that will actually make up to 300 calls around the neighborhood to drive more buyers to their open house.
Not only are you more likely to secure that listing, but you’re also going to get an above average showing of people at your first open house for that listing. This means more ancillary business because you’re getting more buyers through your open house.
3. Monetization – Show Me the Money!
This is where it all comes together. Ultimately, it’s not just about getting a bigger reach or getting “likes” (which doesn’t really do anything), but understanding how to turn your newly created content into revenue. You can generate revenue from your content by racking up views and having strong CTA’s (call to actions) in your copy. Another way to generate revenue from your content is through influencer promotion. Influencers are a great way to get your content in front of an audience that may currently be outside of your reach. A strong influencer partnership can take your business to new levels very quickly.
For more helpful strategies like the Content Multiplier Formula head over to Real Agent Pro to view all of our educational content. Follow us on social media, subscribe to our YouTube channel, and visit our Facebook page to register for our weekly webinars.
If you have any questions or want to learn more, be sure to get in touch with one of our Real Estate Success Agents.